Three years ago, wanting more for myself had started to feel like a problem. So I stopped trying to fit the box, and I broke it. Here's the bit I don't usually talk about.

I spend a lot of time on here talking about brands, colours, logos and all the things I genuinely love about my job. But every so often it's nice to step out from behind the work and just say hello properly. So here it is, the stuff that makes me me when the laptop's shut and the studio lights are off.

Personality-led branding makes sure that feeling is intentional. That it's uniquely yours. And that it attracts the right people.