Bloom Coffee & Bakery

The rebranding project for Bloom Coffee and Bakery. The updated logo retains a similar typography to the old one but introduces a playful twist by incorporating a coffee handle into the letter "b." I wanted to add a unique and distinctive feature that ties directly to the coffee theme of the business. The sunflower design has been simplified, creating a cleaner and more contemporary look. The full-color scheme has been updated to provide a natural but vibrant and appealing palette. The rebranding includes the development of a primary logo, secondary logo, submark, and logomark, ensuring a cohesive brand identity.