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MenoAid™ - The Menopause Box™
Project type
Brand Identity
Date
July 2024
MenoAid™ - The Menopause Box™ is the UK's first monthly menopause subscription box. The business is to help make changes to the way menopause is viewed and to provide products to help women ease their symptoms.
The client has had a full branding suite designed, with packaging design, print design and additional illustrations.
The colour palette was chosen around the main blue colour. I wanted to show a range of brighter colours from yellows to convey warmth and pinks to show compassion and care.
Instead of a traditional image of a uterus, I showcased this in a beautiful freesia flower design, along with a subtle design underneath to showcase hands holding the uterus.
This brand is feminine, empowering and all about change. Change in the stigma we still face regarding going through Menopause. MenoAid™ will be part of a bigger movement to empower women and beat the stigma.
