More Than A Logo: Why Your Brand Identity Is the Most Important Thing You're Not Thinking About
If you've ever looked at your business and thought something just doesn't feel right but you can't quite put your finger on what, there's a good chance it's your brand. Not your logo though, your brand, and yes those are two very different things. I've been saying it for years, in brand talks, in first client meetings, in casual conversations with small business owners who are doing everything right but somehow still feel like their business doesn't look like them yet. And I finally decided to write it all down properly.
Where this came fromI've stood in front of rooms full of small business owners and watched the moment it clicks, the moment someone realises their brand is so much bigger than the logo they made or had made a few years ago and haven't really thought about since. That moment is genuinely one of my favourite things and I never get tired of seeing it happen. Over the years I've also put together free tools on my website including a brand audit and a brand personality quiz which is a really fun way to find out what personality your brand holds, and I've handed out little free newspapers at expos packed with bits of useful brand information because I just genuinely love sharing this stuff.
More Than A Logo is everything from all of those things pulled together properly in one place, with more bits added in that I've never shared anywhere before. The talks, the quizzes, the free resources, the expo handouts, it's all in here and then some. Because at the end of the day I just want your business to look good, feel good and be unapologetically you. That's it. That's the whole reason I do any of this.
What More Than A Logo actually isIt's a practical guide to building a brand identity that actually works, written for small business owners who want to get this right without it costing a fortune. Six chapters covering what a brand really is, logo suites, colour palettes, typography, consistency and where to start when you genuinely can't do everything at once. Every chapter comes with a workbook page so you're not just reading and nodding along, you're actually applying it to your own business as you go and walking away with something useful at the end of it.
It's not a course (this is coming soon), it's not a programme and it's definitely not a done-for-you service. It's just a really honest, practical guide from someone who has built a lot of brands and wants you to understand yours properly.
Who it's for
It's for you if you've been DIYing your brand and something still feels off, if you've got a logo but nothing feels consistent across everything you do, or if you're just starting out and want to get the foundations right from the beginning rather than rebuilding everything in two years time. If any of that sounds familiar, this one is for you.
More Than A Logo is available now and I genuinely hope it helps. 💜
If you think your brand is just your logo, this ebook is going to change how you see your business.
More Than A Logo is a practical guide to building a brand identity that actually works, written for small business owners who are ready to show up properly without spending a fortune.
Inside you'll find six chapters covering everything from what a brand really is, to logo suites, colour palettes, fonts, consistency and where to start when you can't do everything at once. Every chapter comes with a workbook page so you can apply everything to your own business as you go.
By the end you'll know exactly what makes up a strong brand identity, where the gaps are in yours, and what to do about them, most of it for free.
What's inside:
Six chapters of practical brand education, a full workbook with six exercises to complete as you read, a brand action plan to walk away with, and links to free tools and resources to get you started.
This is for you if you're a small business owner who's been DIYing your brand and something still feels off, you've got a logo but nothing feels consistent, or you're just starting out and want to get the foundations right from the beginning.
This is not for you if you're looking for a done-for-you branding service. For that, you know where to find me.
Delivered as a downloadable PDF with instant download after purchase. (all links expire after 24 hours as standard, you cannot lose your purchase: if you click an expired link, Squarespace will automatically send a new 24-hour link to your original email address)
