A bright & friendly showcase of my work


Welcome, dear readers. You're about to get a glimpse into some of my favourite projects. Grab a coffee, have a nosy, and if something catches your eye there's plenty more where that came from.

The visual identity was crafted to reflect the premium, handcrafted nature of the business, with a logo mark formed from the letters I, S, and B, interwoven with a thread-like shape. The result is elegant and refined, with a subtle sense of play that nods to the creative, personal touch behind every piece. The use of a minimal colour palette and thoughtful typography round out the visual identity.

This visual identity was created for a physical pottery studio with a fun nature. Built around the client’s personal branding as a potter, the visual identity keeps things vibrant, playful, and full of personality.

The exterior of a shop at 79 Bloom with a sign that displays a flower logo and the words 'Speciality Coffee & Bakery.' The shop has glass windows, a door with a small 'open' sign, and a wooden sandwich board sign outside advertising specialty coffee, bakery items, and an arrow pointing left. The shop is part of a building with brick and stucco exterior walls.

Creating a full visual identity for Bloom for moving into their new premises. The rebranding includes the development of a primary logo, secondary logo, submark, and logomark, ensuring a cohesive visual identity.

I choose to create the ‘B’ with a handle like curve to match a coffee mug handle and re incorporated the sunflower design they had originally into a new simpler design to match the rebrand.

Computer screen displaying multiple logo designs for Bloom Coffee Shop & Bakery in various styles and colors, with some design mockups and color palettes visible.
Inside a coffee shop with menu signs on the wall listing coffee, tea, iced drinks, milkshakes, and puppuccinos. There are coffee cups hanging below the shelves, various containers of ingredients, and equipment for making coffee behind the counter.

The goal was to create a brand that felt consistent and full of personality while staying true to what they’d already built. I created a collection of illustrations for Nova to match their existing branding and bring in a playful, handcrafted feel.

Along with designing menus, posters & Aboards.

Coffee shop interior with a sign that says "Coffee Club Every Morning" and a coffee machine illustration on the wall. There are some pastries on a table in the foreground.

Bright colors, custom illustrations, and matching icons for Sarah to bring everything to life. The logo includes a subtle nod to a dog’s nose in side profile, giving it a clever and ownable visual twist. The typeface has been altered to feel friendly and fun.

I developed a brand identity that’s rooted in the product itself. Every visual detail is inspired by real components like bush ends, bolts, and the iconic column gaps found in cast iron radiators.

More coming soon!

bear with me while I update!