I spend a lot of time on here talking about brands, colours, logos and all the things I genuinely love about my job. But every so often it's nice to step out from behind the work and just say hello properly. So here it is, the stuff that makes me me when the laptop's shut and the studio lights are off.

If you've ever looked at your business and thought something just doesn't feel right but you can't quite put your finger on what, this one is for you. More Than A Logo is my new practical guide to building a brand identity that actually works, and it's everything I've been sharing in brand talks, free tools and expo handouts all pulled together properly in one place, with a lot more added in besides.

Custom illustration is one of the most powerful tools a brand can use to cut through the noise. And yet it remains one of the most underused.

Think about the last time a brand stopped you in your tracks. Maybe it was a beautifully designed shop front, a social media post that felt instantly recognisable, or a business card that made you think, whoever made this really knows what they're doing.

Personality-led branding makes sure that feeling is intentional. That it's uniquely yours. And that it attracts the right people.