I Got to Be Part of the BBC Bitesize Careers Tour
Yesterday was one of those days that reminded me exactly why I love what I do, and I got to spend it talking to students from Year 7 all the way through to Sixth Form about careers, creativity and the very winding road that led me to running my own brand design studio in Scarborough.
Notch is 3!!
Three years ago, wanting more for myself had started to feel like a problem. So I stopped trying to fit the box, and I broke it. Here's the bit I don't usually talk about.
A Proper Get To Know Me (The Non-Work Version)
I spend a lot of time on here talking about brands, colours, logos and all the things I genuinely love about my job. But every so often it's nice to step out from behind the work and just say hello properly. So here it is, the stuff that makes me me when the laptop's shut and the studio lights are off.
More Than A Logo: Why Your Brand Identity Is the Most Important Thing You're Not Thinking About
If you've ever looked at your business and thought something just doesn't feel right but you can't quite put your finger on what, this one is for you. More Than A Logo is my new practical guide to building a brand identity that actually works, and it's everything I've been sharing in brand talks, free tools and expo handouts all pulled together properly in one place, with a lot more added in besides.
The Role of Custom Illustration in Modern Marketing
Custom illustration is one of the most powerful tools a brand can use to cut through the noise. And yet it remains one of the most underused.
The Design Mistake Most Small Businesses Don’t Know They’re Making
Think about the last time a brand stopped you in your tracks. Maybe it was a beautifully designed shop front, a social media post that felt instantly recognisable, or a business card that made you think, whoever made this really knows what they're doing.
What Is Personality-Led Branding…
Personality-led branding makes sure that feeling is intentional. That it's uniquely yours. And that it attracts the right people.