It's a practical guide to building a brand identity that actually works, written for small business owners who want to get this right without it costing a fortune. Six chapters covering what a brand really is, logo suites, colour palettes, typography, consistency and where to start when you genuinely can't do everything at once. Every chapter comes with a workbook page so you're not just reading and nodding along, you're actually applying it to your own business as you go and walking away with something useful at the end of it.

Who it's for

It's for you if you've been DIYing your brand and something still feels off, if you've got a logo but nothing feels consistent across everything you do, or if you're just starting out and want to get the foundations right from the beginning rather than rebuilding everything in two years time. If any of that sounds familiar, this one is for you.