OverviewDruppel & Co is an illustrated product business running since 2018, selling enamel pins, stickers, prints, washi tape, greeting cards and illustrated goods designed entirely in the UK, previously trading as Anja Richards Art and rebranded as the business grew into something that needed its own proper identity. Druppel is Dutch for drop or droplet, a nod to the surname Drop and the family behind it, which makes the name personal without needing to explain it twice.
The BriefA full rebrand from Anja Richards Art to Druppel & Co, giving the product business a name, identity and visual world that felt entirely its own rather than living in the shadow of the studio, something colourful, joyful and a little bit silly, packaged with genuine care and designed to feel like a proper brand rather than a side project.
The ideaThe name does the heavy lifting, personal, playful and rooted in family, so the visual identity needed to match that warmth without overcomplicating it, and the product range, otters, dragons, acorns, enchanted windows and walruses called Thor, tells you immediately what kind of world you've walked into. Cute, considered and completely self-aware about being delightfully silly.
What they gotFull rebrand including business name, visual identity, Shopify store design and product range rollout across prints, enamel pins, stickers, washi tape, greeting cards and accessories, with shipping internationally across multiple currencies.
