OverviewBloom started as a passion project, before Alice came to me to fully rebrand her business. A coffee shop moving into new premises and ready to grow into a brand that actually matched the warmth and personality of the space they were building.
The BriefA full visual identity for the rebrand, built around the move to new premises. They had a sunflower as part of their existing identity and wanted to carry that through into something cleaner and more considered. The full suite included a primary logo, secondary logo, submark and logomark.
The IdeaThe B in the logo was drawn with a handle-like curve, a quiet nod to a coffee mug that you only notice once you know it's there. The sunflower from the original brand was simplified and redrawn to sit harmoniously within the new identity rather than feeling like a leftover from the old one. Everything cohesive, everything intentional.
