OverviewCast Iron Radiators Ltd has been manufacturing and restoring cast iron radiators in Yorkshire for decades, delivering to customers across 23 countries. The craft is exceptional and done entirely in-house. The brand just wasn't keeping up with the quality of the product.
The BriefA full brand strategy and creative direction to increase visibility, improve customer engagement and establish Cast Iron Radiators as a leading brand in the industry. Two distinct audiences to speak to, heritage homeowners renovating period properties and trade buyers including interior designers and architects.
The IdeaThe whole industry leans cold and corporate, so the opportunity was clear: own the warmth. Every competitor was talking about the product. Cast Iron Radiators could talk about the feeling, the space, the story of a home. The visual identity was rooted directly in the product itself, bush ends, bolts and the iconic column gaps found in cast iron radiators all fed into the design details. Heritage with character, not heritage with stuffiness.
What they gotFull brand strategy document including brand foundations, mission and vision, audience personas, buyer journey mapping, competitor analysis, competitive advantage framework, brand voice guidelines and two creative direction moodboards. Plus bespoke social media templates.