OverviewiStitch Bespoke is a bespoke interiors business specialising in curtains, blinds and soft furnishings, a craft-led, detail-obsessed service that needed a brand to match, refined, considered and quietly luxurious without tipping into cold or corporate.
The BriefA full visual identity that felt as beautifully made as the products themselves, with a logo suite that could work across everything from a website header to an embossed stitch on fabric, a palette that spoke to quality and softness, and a typography system with real elegance and restraint.
The IdeaThe logomark does something really clever, the needle and thread form an S that flows naturally into the iStitch wordmark, so the craft is literally built into the identity rather than bolted on as decoration, and it works equally well as a standalone mark on a label or stitched into a corner of a curtain as it does on a website header. Branch for headings brings a quiet editorial confidence, paired with Noto Serif Condensed and Regular for subheadings and body copy, keeping everything legible and considered without ever feeling stiff.
What they gotPrimary logo, secondary logo, submark and logomark, six colour palette, typography system across Branch and Noto Serif, brand guidelines sheet including file format education, website and social mockups.