Personality

led designer

Circular text in pink that reads, "branding for businesses done playing small"
Illustration of a person sitting on the floor, working on a laptop with pink sticky notes containing words like "story-led," "expressive," "playful," "clear," "bold," "illustrative," "done playing small," and "crafted."

Hi I’m Anja! I'm here to tell your story.

Great branding isn't all about looking good. It's about being unmistakably, unapologetically and authentically you.

Learn more
A pink, curved arrow.

the little wins

Person wearing a pink and red striped sweater holding a star-shaped award that reads "SBA 2025 Winner Notch Media Best Graphic Design Business."

UKSBA Best Graphic
Design Business
WINNER 2025

#SBS Small
Business Sunday
WINNER 2025

this year so far

Strive Live Start-Up
Award
WINNER 2024

UKSBA Best Graphic
Design Business
2026 FINALIST

Female Entrepreneur
of 2025
HIGHLY RECOMMENDED

UK StartUp Awards
Creative StartUp
SHORTLISTED 2026

Yorkshire Choice Independent
Business of the Year
SHORTLISTED 2026

Your brand is doing one of two things right now. It's either pulling the right people in, or it's letting them scroll straight past.

I'm a brand designer based in Scarborough and I work with small businesses who are ready to show up properly. Not just with a logo, but with a full identity that actually feels like them. Bold, warm, a little bit unexpected, and completely impossible to copy because it's built around you.

what i do
A blue/purple curve

The Work

some of my favourite projects

see everything

Bold

·

Playful

·

Story-First

·

Personality-Led

·

Unapologetically you

·

Bold · Playful · Story-First · Personality-Led · Unapologetically you ·

The process

what working with me looks like

Every brand I build starts in the same place. With you. Your personality, your story, the thing that makes your business different from everyone else doing the same thing.

Then I research, moodboard, and build one considered concept, not three average ones. We refine it together until it's exactly right.

A stack of three books with pink, blue, purple, and orange covers, a red mug with three pencils inside on top of the books, and a notebook with handwritten notes and a pencil nearby.
find your brand personality
Woman with purple hair and glasses sitting at a desk, smiling, in a colorful, decorated office space with pink neon sign that reads 'notch', and various office supplies and decorations around.

a little bit about me

I'm a designer, illustrator, and very enthusiastic coffee drinker based in Scarborough.

I started Notch because I couldn't find what I needed for my own art business. Someone fun, someone who'd actually listen to my story, and someone who wouldn't charge the earth for it.

So I built the studio I wished had existed. Personality-led, story-first, and genuinely fun to work with. Because brilliant small businesses deserve branding that actually does them justice, not generic logos and inconsistent visuals that say nothing about who they really are.

more about me

from the studio

  • Person with purple hair drawing botanical sketches on a tablet at a cluttered desk with a computer monitor displaying vector illustrations of plants and a bird, a keyboard, a coffee mug, and other decorative items.

    The Role of Custom Illustration in Modern Marketing

    Read the blog
  • A computer screen displaying various graphic designs for a project featuring a cartoon orange character and the word 'out' in bold font. Several sheets of printed design materials are on the desk, including color palettes and layout samples. A person's hand is holding one sheet of paper.

    The Design Mistake Most Small Businesses Don’t Know They’re Making

    read the blog
  • A woman with purple hair laughing and holding papers, sitting at a wooden table with various brochures and color samples, against a plain beige wall.

    What Is Personality-Led Branding, And Why Does It Matter for Your Small Business?

    read the blog

Ready to build something you’re actually Proud of?

let's talk about your brand!

A good conversation (with cake & coffee?) about what you need and whether I'm the right person to help.

get in touch
brand audit quiz